US: Building quality and consistency in Florida and Michigan

Red White & Bloom Brands has been building assets steadily in Michigan, Florida, Illinois, Massachusetts, and Arizona, while working to establish the quality and consistency wellness consumers seek. 

After struggling with market perceptions of its business plan at the close of the year, Red White & Bloom announced full licensing for manufacturing both medical and adult use cannabis products in Michigan in January, along with closing a lease assignment for a 15,000-square-foot manufacturing, processing and distribution facility in the city of Warren.

“This Warren facility allows us to centralize distribution for our ‘house of premium brands’ in Michigan and finally report all of our Platinum Vape(TM) wholesale sales on a much less confusing and straightforward basis,” CEO and Chairman Brad Rogers stated.

The manufacturing facility is a key part of RWB’s acquisition strategy for 18 Michigan dispensaries, four cultivation facilities and other important real estate. The company also is using its acquisition of a 45,000-square-foot Florida cultivation facility to spearhead premium inventory production for several existing and new dispensaries under the company’s banner. 

“The Apopka facility will deliver the cultivation needed to meet our significant retail expansion goals throughout the state. It will also allow us to serve patients with the quality and consistency they deserve,” Rogers stated last fall. 

“Despite being relatively new players in the Florida market, I feel we have the most talented team of PhDs and horticulturalists, and an incredible grow infrastructure to bring the highest quality products, rich in terpenes and cannabinoid content, to some of the best retail locations in the state starting in Q1 2022,” he added in October. 

Michigan positioned itself as a leading market in the United States for cannabis sales with $1.79 billion transacted last year. Red White & Bloom’s seed-to-sale integration for the medical and adult use sectors was further enhanced last month when it closed its acquisition of PharmaCo, Inc., granting the company over 20 assets in the state for potential new cultivation and dispensary locations.

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