A local cannabis company has teamed up with a household name to help bring credibility – and a medicine-first approach – to the Michigan cannabis industry.
Actor and cannabis farmer Jim Belushi visited Sunset Coast Provisions in Cassopolis on Tuesday for a meet-and-greet to promote a partnership between his cannabis company, Belushi’s Farm, and Highway Horticulture, which owns Sunset Coast.
In April, Oregon-based Belushi’s Farm announced they would be entering the Michigan cannabis market through an exclusive growing and distribution deal with the vertically-integrated Highway Horticulture. Through Highway Horticulture, Belushi’s Farm will sell Blues Brothers-branded joints and vape cartridges at Sunset Coast and throughout the Highway Horticulture distribution network.
“In delivering superior experiences to audiences, The Blues Brothers established a level and standard of undisputed high quality,” said Belushi’s Farm, on its website. “We will live up to the ten-star, quadruple A reputation for professionalism and consumer satisfaction that John and Dan Aykroyd established internationally over four decades ago.”
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