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US: Twitter to allow ads for cannabis and THC products

There are some big changes happening over on Twitter, in case you hadn’t already heard. A new announcement is particularly meaningful for cannabis companies and consumers in the USA. Effective immediately, Twitter is allowing advertisers to promote brand preference and informational cannabis-related content for the following product and service categories:

  • CBD (Cannabidiol) and similar cannabinoid products
  • THC (Tetrahydrocannabinol) and similar products
  • Cannabis-related products and services. Examples include, but are not limited to: delivery services, labs, growing technology, search engines, events, etc.

Twitter’s new cannabis policy
Up until now, only CBD topical brands were permitted to advertise on Twitter’s platform. Moving forward – the social network will allow for the promotion of regulated THC and CBD-containing cannabis products, accessories, services, and more. 

American cannabis companies, brands, and purveyors will need to pass through a Twitter advertiser approval process to ensure they are legitimate and educated on the platform. Once approved, industry marketers will have access to Twitter’s entire suite of advertising products, including promoted tweets, promoted product opportunities, location-specific takeovers, in-stream video sponsorships, and partner publication features. 

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