In a move to address consumer demand for organic cannabis products at retail outlets, the nonprofit certifier of regenerative organic cannabis—Sun+Earth Certified—has partnered with dispensaries in Oregon and California to establish a new "Organic Section" program. The initiative is designed to provide dispensaries with a unique market differentiator by creating dedicated areas within cannabis dispensaries for products certified by one or more recognized programs.
Launched across 11 dispensaries in Oregon, including Portland, Eugene, and Salem, the program has already garnered positive feedback from both retailers and consumers.
William Simpson, Chief Executive Officer (CEO) of Golden Grail Group said: "The Organic Section program has provided us with a distinct advantage in the competitive retail landscape."
Notably, in its Cannabis Industry Report, the market research group TrendSource found that over 53 percent of consumers in the US are willing to pay more for organic cannabis products. However, the vast majority of cannabis products currently sold in the United States present no on-package labeling that explains how the cannabis was sourced and grown, or specifically what pesticides or other chemical inputs were used in its production. To help address this issue, the Organic Section program also incorporates a consumer education campaign to raise awareness about the health and environmental benefits of organic cannabis, and the regenerative organic farming practices of Sun+Earth Certified farms.
In addition to boosting consumer engagement, the Organic Section program supports craft farms by increasing their market exposure. These dedicated sections allow consumers to easily identify and choose products certified by trusted programs, including cannabis products with the familiar Sun+Earth seal and concentrated cannabis products made with Sun+Earth Certified flower.
For more information:
Sun and Earth
sunandearth.org