Royal Queen Seeds launches campaign to tackle cannabis stigma in Germany

As Germany embraces legal cannabis cultivation, Royal Queen Seeds (RQS) is stepping into the spotlight with a campaign that encourages Germans to take control on their cannabis future – by growing it themselves.

The "Germany, Let's Grow!" campaign hopes to put the cannabis industry in the spotlight. RQS has taken action with out-of-home (OOH) displays that challenge the black market with a bold message of empowerment: cultivate your own cannabis, safely and responsibly.

From Berlin to Hamburg and Cologne, OOH installations showcase slogans like "Guter Shit. Ohne Scheiss!" ("Good shit. Without shit!"), referencing shocking studies that show 65% of Berlin's illegal cannabis is contaminated with feces. RQS is not just promoting home growing; it's also bringing attention to an industry that, until now, has been plagued by stigma and misinformation, guiding it toward a safer, quality-controlled environment.

"We're excited to officially present Royal Queen Seeds to Germany, a country now leading the way in responsible cannabis reform," said Shai Ramsahai, president at Royal Queen Seeds.