Canada’s competition watchdog is putting its weight behind some longtime cannabis industry asks including easing restrictions on cannabis packaging and adjusting limits on how much of cannabis' psychoactive component can be in edible products.
In a submission to Health Canada and a panel reviewing cannabis legislation published on May 26, the Competition Bureau positioned changing tetrahydrocannabinol (THC) limits and giving cannabis companies more freedoms around packaging and marketing as a way to boost competition.
“The bureau believes that stronger competition in the cannabis industry would help foster innovation and benefit consumers by providing them with increased choice and quality,” it wrote in its submission. “Importantly, these benefits would serve to further displace illicit market activity and bolster the legal cannabis industry.”
A 2022 survey from Health Canada found nearly half of the 10,048 respondents who used cannabis in the past year purchased the substance exclusively from legal sources, an increase from 43 per cent in 2021.
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