Less than a year after recreational cannabis first hit the shelves in Missouri, the state is cracking down on just how appealing cannabis product packaging can be. New rules governing the number and types of colors, symbols, and text that can be displayed on cannabis products go into effect next year.

The deadline — now set for Jan. 31, 2024 — was extended from the original date of July 30 to give manufacturers and dispensaries a longer grace period to sell existing products.

Missourians voted in favor of the constitutional amendment that legalized recreational cannabis in November 2022, and cannabis products became recreationally available in dispensaries in February.

The amendment included language stating cannabis and cannabis-infused products should not be attractive to children or manufactured in shapes or packages that are "easily confused with commercially sold candy that does not contain cannabis."

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