The constitutional amendment that legalized recreational cannabis in Missouri included a provision that labels and packaging for cannabis-related products "shall not be made to be attractive to children." When the rules go into effect July 30, cannabis packages sold in the state must have limited colors and can't resemble commercially-sold candy.
For decades, there's been a global movement urging "plain packaging" on tobacco products — or packaging with limited colors and frills — after numerous studies found it makes cigarettes less appealing to young people.
Missouri will soon be a testing ground to see if plain packaging has the same impact on recreational cannabis.
When voters passed the constitutional amendment to legalize recreational cannabis, it included a provision that labels and packaging for cannabis-related products "shall not be made to be attractive to children."
Missouri will become one of few states that require plain packaging in the adult-use cannabis market, according to the Network for Public Health Law. The others include Connecticut, Massachusetts, and New Jersey.
Read more at kcur.org