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NL: Tyson 2.0 opens first branded retail store in Amsterdam

Carma HoldCo Inc., a leading global house of brands that harnesses the power of cultural icons to transform industries, announced that TYSON 2.0, legendary boxer, entrepreneur and advocate Mike Tyson's cannabis brand, opened its first branded retail store, Tyson 2.0 Brandstore, on Thursday, July 4, 2024 in Amsterdam.

TYSON 2.0 Co-Founder and Chief Brand Officer Mike Tyson was on site for the grand opening last week and said, "Opening Coffeeshop TYSON 2.0 in Amsterdam last year was a dream come true. Now, with the opening of Tyson 2.0 Brandstore, I get to share even more of my favorite products with consumers living and visiting a city that's always held a special place in my heart."

"Our expansion in Amsterdam is another significant step in our global growth strategy," said Carma HoldCo CEO Adam Wilks. "The opening of our Tyson 2.0 Brandstore marks the first-of-its-kind retail location for TYSON 2.0 in Europe, providing a dedicated space for consumers to explore and purchase a full range of merchandise, apparel and smoking accessories, beautifully complementing Coffeeshop TYSON 2.0. This venture also underscores our commitment to the European market and our mission to bring premium lifestyle products to a wider audience, enhancing consumer experiences worldwide."

"The opening of the TYSON 2.0 retail shop in Amsterdam is a significant milestone for our brand, blending seamlessly with the local culture and vibrant spirit of this historic city," said TYSON 2.0 Netherlands Director of Operations Eduard Kempel. "Amsterdam has a rich heritage of embracing diverse and innovative experiences, and we are thrilled to contribute to this legacy with our unique offerings."

Located at Oude Spiegelstraat 9 in the heart of the Grachtengordel Tyson 2.0 Brandstore will showcase an array of TYSON 2.0 branded products, including merchandise, apparel, and a curated selection of smoking accessories such as trays, lighters, grinders, smoking devices, rolling papers and more.

For more information:
Tyson 2.0

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