With the sale of recreational cannabis set to start in 2022, Everest is making moves. One of those moves was a recent rebrand. The company was formerly known as Everest Apothecary. Now, with recreational being added, the name change expands the company’s reach.
“We really wanted to make it more of a lifestyle brand, something that resonated with every gender, gender identity, age, and background,” Kirk said. Kirk said Everest, which has a vertically integrated medical cannabis license, currently has two grow locations and a manufacturing facility. The company manufacturers anywhere from 50-60% of its products.
The company has also seen increased growth on the employee front. Everest has 87 employees, up from 50 in 2019, and with new locations coming, each dispensary will employ seven to eight new workers. Aside from its current locations, Everest is looking to open another spot in Santa Fe and an additional three locations in the next year, Kirk said.
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