Trulieve became the first multi-state operator in the cannabis industry to launch advertising campaigns on Twitter. This follows a policy change made by the global social media platform that now allows cannabis companies to advertise.
"Trulieve is very excited and encouraged by Twitter's decision to update its policies and allow cannabis companies to advertise across the platform," said Gina Collins, Trulieve's Chief Marketing Officer. "Having a global social media platform recognize our industry is another step forward in the normalization of cannabis in the U.S. We proudly launched a multi-state advertising campaign today to become the first company in the cannabis industry on Twitter. As state-by-state cannabis regulations inform how operators can participate in the advertising space, we expect to follow in other legally approved states."
Trulieve Chief Executive Officer Kim Rivers said on Twitter: "On behalf of #Trulieve and the entire #CannabisIndustry, THANK YOU to @elonmusk for this historic #PolicyChange & partnership. The opportunity to advertise on #Twitter means reaching more individuals & raising more awareness of the benefits of #cannabis. Onward!"
For more information:
Trulieve Cannabis Corp.
www.trulieve.com